v15.11.0
Metric Name Qualifier Updates
In conjunction with the update to Yield Curves, we're taking the opportunity to update the qualifiers we use for metric names so that they're more consistent across all products. For example, 'Modeled' will now be 'Incremental Realized' in Insight, and 'Forecasted' in Inspire and Intent. And 'Comp' or 'Comparison' will be used in Inspire and Intent to reflect the selected date range from the modeled time period. Your Client Success manager can provide more details.
Data Product and Report Updates
The standard outputs from the system - Insight Reports and Data Products - will also reflect the above updates. Note that we have removed some (now) obsolete columns and renamed others, so some integration automations you have may be affected.
Media Plans Are Now Optimization Scenarios
After considering feedback from many of you, Intent Media Plans will now be called Optimization Scenarios. This better aligns with how most users think about the output from Intent, and positions us well for some planned future updates.